Mattel Case Free Essays -


mattel case study essay

Mattel Case Study Analysis Words | 6 Pages. Unit Four Mattel Case Study Analysis Tosha Collins Kaplan University School of Business and Management MT Management Policy and Strategy Dr. K. Peterson 1/31/12 Unit Four Mattel Case Study Analysis In , the Mattel brand was founded by Ruth and Elliot Handler and Harold “Matt” Matson. Essay Case Study: Another Replica Of Mattel Doll. Another replica of Mattel Doll is thirty-four-year-old Justin Jedlica. Justin has undergone one hundred and ninety cosmetic procedures to transform into a . #07 – Teaching Case Study Hazardous Toy Recalls at Mattel, Inc. Key words: Chinese manufacturing, outsourcing, product recalls, global supply chain risk Type of submission: teaching case study Hazardous Toy Recalls at Mattel, Inc. [? We will write a custom essay sample on Mattel Case. or any similar topic only for you. Order Now.

Mattel Case Study Free Essays -

We use cookies to give you the best experience possible. Mattel, Inc. Mattel designs, manufactures and markets a variety of toy products worldwide which are sold to its customers and directly to consumers. American Girl Brands products mattel case study essay sold directly to consumers via its catalogue, website, and retail stores. Mattel is facing some operating turbulence and fast changing customer needs which means constant re-evaluation of current product lines and re assessment of customer needs.

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Mattel has been investing in developing new product lines and expending its product catalog around the world. The company is at the pivotal place; it needs to evaluate its growth and product strategy. Mattel needs to look closely at the product line and find ways how to increase brand affiliation and tap new customers in new markets, mattel case study essay. In this document, I would like to evaluate the different alternatives that Mattel could take to keep the leading roles as a manufacture of toys and expand to new markets while maintaining the corporate social responsibility.

At the moment, it is apparent that the there is a heavy dependence on the US and the EU markets to drive revenues. Win on the market place by offering products that are specifically tailored to the local interest groups. Bargaining power of customers HIGH The buying power is strong due to the wide range of various toys and games available in the market at low costs as well. Bargaining power is high overall.

Threat of new entrants LOW. Entering this market usually requires additional capital due to relatively high fixed costs. There are also obstacles to entry and expand fast. There is a high level of product differentiation, so newcomers may find it harder to attract buyers away from existing incumbents. Mattel is one of the main players and have a sustainable competitive advantage. Threat of new entrants is low overall.

The most significant substitutes to the toys and games market are computer games. Computer games are becoming more popular than traditional toys and games where customer loyalty is low. However, mattel case study essay, young children with generous parents still provide a stable source of revenue for more traditional toys and games.

Substitute power is moderate overall. The tendency for customers to move between toys and games vendors serves to increase competition. The popularity of many toys and games are seasonal, which means the retail market is subject to rapid change, further boosting rivalry.

The competitive rivalry is moderate overall. Mattel SWOT analysis:. Leading toy manufacturing company in the world Produces in over countries Strong brand portfolio Profitable licensing agreements and partnerships Worldwide distribution network Strong company value. High customer concentration Lack of diversification Frequent product recalls Recent Product safety Response to manufacturing issues Weak online presence Opportunities Threats.

Cheaper imitations and counterfeit goods to impact brand image Currency fluctuations Economic slow-down Competition. Expand existing product line to include Video and Internet games. Mattel already has a long catalog list of toys and it has been a long-standing market leader who has strong brand equity for children and their parent. In addition the conventional toys, the firm has to accelerate the process on making a strong presence in the video and Internet games.

With the customer needs rapidly changing and electronic version games more popularity it is an opportunity for Mattel to gain market share by adding specific product lines in the electronic world.

It is of significant importance that the producers that electronic devices are gaining popularity and more customers have electronic devices. The already strong brand equity and loyalty mattel case study essay conventional toys can be beneficial mattel case study essay the company and leveraged to become a leader in the electronic toy sector.

The company should not underestimate tapping into the other subclass of customer, mattel case study essay, the parents of the children. The children are often times the decision makers, however the parents have the purchasing power. Perhaps a bundled product lines for the entire family is a viable opportunity that mattel case study essay yield market share and revenues. Global expansion to emerging markets.

The market for toys and games is growing on emerging markets. The improved lifestyles and the increasing disposable incomes among consumers in these countries provide immense opportunities for the toy and games makers.

The focal point in the global expansion is the brand knowledge for customers is the emerging economies. Building strong brand equity mattel case study essay of a significant importance that can pay off on the long run. Mattel can take advantage of the developed supply chain it currently has in the APAC and come up with pricing model tailored for the more price sensitive customers.

Also, mattel case study essay, Mattel can look at the current product line that is transferable, likeable and easily adaptable. Looking at the alternatives that Mattel has and considering the industry that is changing, mattel case study essay, growing and constant innovation the company should focus on working parallel on both alternatives.

An integral part of both strategies will be staying close to the customers and understanding their needs. Both expanding the product line to include video and internet games as well as international expansion requires significant input from the end mattel case study essay. Mattel should look at a mattel case study essay communication with customers and the retailers, mattel case study essay.

Partnering with local retailers can avoid some of the cross-cultural aspect when launching a new product line. The company should not constantly prove as a socially responsible and that child safety and product safety come before the bottom line.

Financial Implications:. Finding a strategy that will keep the production cost down and maximize the profit is of significant importance nowadays business environment. Expanding into new markets can be have a serious cost implication, however Mattel should carefully evaluate and determine which of the existing main product lines is easily customizable and can be easy to position on the new market, mattel case study essay.

Offering new products to the larger age mattel case study essay in the existing markets can capture additional revenue, mattel case study essay. Action Plan:. Based on the strong fundamentals that Mattel has, the company should carefully evaluate the markets in each region as well as the customer expectations.

When adding a new product line all distribution channels should be considered and more importantly the company should get closer to the customers and get their opinion. Partnering with a company that has a presence in the electronic industry should be taken into consideration. Using an already developed platform can minimize the upfront investments and can significantly reduce the implementation phase. On the international front Mattel should apply the phase approach when introducing product.

Target a group of countries that have similar demographics and similar interests. Mattel should take the time and study the most appropriate marketing channels to ensure acceptance of its products. Follow consistent promotion strategy and try to tap into all income level groups.

Product endorsement through celebrities and famous people will help building a brand equity and affiliation. Home Mattel case study essay study Mattel Case Study. Want to know the price of your unique Paper? Get a Price. A limited time offer! Get custom essay sample written according to your requirements. Executive Summary: Mattel, Inc. Mattel Case Study.


Mattel Case Study Analysis - Words | Bartleby


mattel case study essay


I. Introduction: Mattel Toy Recall Case Study About Mattel. In , Ruth and Elliot Handler and Harold “Matt” Matson form a partnership called Mattel Creations in Southern California in a garage workshop that manufactured picture frames and dollhouse furniture. Mattel Case Study Analysis Words | 6 Pages. Unit Four Mattel Case Study Analysis Tosha Collins Kaplan University School of Business and Management MT Management Policy and Strategy Dr. K. Peterson 1/31/12 Unit Four Mattel Case Study Analysis In , the Mattel brand was founded by Ruth and Elliot Handler and Harold “Matt” Matson. We will write a custom essay sample on Mattel Case Study. or any similar topic only for you. Order Now. 46%. The mainline product Barbie accounts for more than 50% of the sales that signals undeveloped product mix. Mattel has been investing in developing new product lines and expending its product catalog around the world. In Mattel’s.