10 Best Google Analytics Case Studies |

 

google analytics case studies

Jan 21,  · There are official case studies from Google Analytics Certified Partners (GACPs) and their clients. They are posted on the official Google Analytics blog: Analytics. Read case studies from Google Marketing Platform customers who successfully use marketing analytics tools and intelligence to improve decision making. Google Analytics boosts campaign and content marketing performance for TalkTalk. Read more Case Study. Home > Resources > Case Studies > Analytics Case Studies. Every organization faces unique challenges, but don’t worry — they only seem insurmountable. Read these analytics case studies for examples of how partnering with Blast has helped leaders like you EVOLVE their organizations through digital analytics, business analytics, forecasting, visualizations, dashboards, and ecrasmuss.ga: Aaron Terrazas.


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These products have assisted many big brands to achieve their milestones with their new and innovative approach.

The power of these google analytics case studies has been beautifully captured in these best Google Analytics case studies. Well, it is for end users. You are like whatever, I am not ordering today. Then you are watching a video google analytics case studies YouTube, Dominos shows its mouth-watering cheese burst pizza, you are tempted, google analytics case studies, but you still are saying no.

Finally you meet your friend in the evening and decide to have dinner outside. Now the place on top of your mind is dominos and you hit the store. Well, Dominos got you! There were multiple influencing stages in your purchase and there are millions of people out there who follow numerous stages.

This Google Analytics case study has captured the essence of Dominos strategy. Though Dominos has word class analytics solutions to measure their every marketing effort, these were in silos, google analytics case studies. Dominos knew there is a big ocean of opportunities available once they eradicate these silos and merge them. American cancer society has worked for years to make the world to eradicate cancer.

The company had realized the need to know how users consume their website and their purpose. This would help them google analytics case studies channelize their marketing efforts and reach their revenue goal.

The organization tied up with Search Discovery agency which is an authorized reseller of Google Analytics. The first step; they created 3 types of users on their website; Information seekers, Event Participants and Donors. Once the goals of each segment were known, they created a scoring system for each dimension using the custom metric to check whether they have met their goals. They also designed remarketing campaigns for these audiences and customized the content for them.

Brian Gravin Diamond are Texas-based Custom diamond jewelry google analytics case studies. Most of their sales come from their e-commerce website. They had a goal to improve their online sales by understanding user pre-purchase behaviour.

They decided to launch a new line of similar inventory in the fall. They identified there is no proper way to bring back card abandons. They build a guest checkout flow for these users to complete the purchase. Fairmont is a luxury line of hotels having 60 distinctive hotels across the world. The company generates a lot buzz on social media channels especially twitter. Generating buzz is one thing and measuring the effectiveness of the buzz is other.

The company decided to track the quality of traffic from Twitter. Normally traffic from third-party sites including social media is shown as a referral in analytics. So google analytics case studies anyone clicks a link of Fairmont on the Twitter platform, it is reflected in the referral traffic of Twitter in analytics, but if this link is copied and shared to others platforms like email, WhatsApp etc, google analytics case studies. To make sure the aggregation google analytics case studies the source is accurate, the company decided to use URL builder, in which a link can be given parameters like source, medium, campaign name etc.

The company had a goal to improve their conversion rate with the aid of their Real-Time Personalization product and Google Analytics. This led to the creation of detailed audience segments based on product interest and demographic data. They created awesome remarketing campaigns in ad words and served the audience with most relevant data.

Result: Conversions improved by the rate of 10x compared to traditional display marketing. Renowned brands have realized the power of digital marketing and so is Panasonic.

Panasonic decided to integrate all their marketing data of all the websites to a single platform which is Google Analytics along with the agency NRI Netcom. With this one platform to view all their marketing data, they soon got two powerful insights. They created audience lists based on the products the users showed interest into and put this data across ad words, double-click, Google display network to remarket with the relevant content.

With the insight of the popular combination of purchases, google analytics case studies, they started remarketing the other relevant products for the user in a particular segment; eg; users were marketed with speakers who previously showed interest in TV.

Top Tarif is a price comparison website of Germany. The objective of the company was to increase conversion by maintaining the same cost per conversion. They chose to fine-tune their remarketing approach by making the lists more granular. They focused on users who would more likely convert. Teach For America is an organization focused on providing quality education to underprivileged children of America. Their main resource is the young, google analytics case studies, educated, passionate and responsible citizens of the country.

To accomplish this goal in the competitive market, they tied up with LunaMetric to leverage on the power of Google Analytics. They created remarketing lists based on the initial information provided applicants in terms of their GDP, educational stream, career status etc.

They then advertised to these audiences on search platform when they research anything related to their stream, career etc.

Watchfinder is a UK based retailer of premium pre-owned watches. Considering the fact that their average order value is more than 3, Euros, the company was aware of the fact that the purchase lead time would take weeks to months.

There was a need for Watchfinder to convince users who showed interest in this meantime. Watchfinder collaborated with Periscopix, a Google Analytics Premium Partner and created remarketing campaigns to do the magic.

They created 20 remarketing lists based on the user location, stage in the purchase funnel and also the brand they showed interest in. They remarketed to these audiences and improved their results.

Their goal was to know their most valuable customers and decide how much to spend on them. The catch with insurance companies is they google analytics case studies know the real value of user once the policy expires without any claims.

Their objective was to revise their policy pricing based on the segment of the user, eg; a person of age with speedy cars and a new driving licensee is riskier. They used Enhanced E-commerce solutions and custom metrics to analyze the segment data and drive the results, google analytics case studies. These are some of the brands which are boosting their business with the aid of data provided by Google Analytics and its products.

These Google Analytics case studies give a ready reckoner for beginners. One can also derive many strategies by following the ideas used in these case studies.

Remarketing is the one unmatched feature in the world of Google Analytics. Most of the case studies mentioned here have capitalized on this feature. Use it wisely to deliver google analytics case studies best results. Keeping a track of the latest happenings in Digital Marketing can be daunting, learning Digital Marketing all alone unbearably troublesome.

Is that what you feel too? Hey there! Hope you enjoyed the blog. I am a passionate digital marketer who is amazed by this field which tickles both creative and analytical brain, google analytics case studies. Currently, I head digital marketing at a real estate firm.

Few things about me; avid reader, forever learner, gym freak, self-proclaimed chef! You can catch me on Linkedin. How to land yourself in a Digital Marketing Job? Course: Digital Marketing Master Course. American Cancer Society. Brian Gravin. Fairmont Hotels. Top Tarif. Teach For America. Alfa Strakhovanie. Sowmya Nagarad. Related Posts. Your Comment Cancel Reply Your email address will not be published. Send me course curriculum as well.

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google analytics case studies

 

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. One account. All of Google. Sign in to continue to Google Analytics Enter your email. Find my account Sign in with a different account Create account One Google Account for everything Google. Jan 21,  · There are official case studies from Google Analytics Certified Partners (GACPs) and their clients. They are posted on the official Google Analytics blog: Analytics. Home > Resources > Case Studies > Analytics Case Studies. Every organization faces unique challenges, but don’t worry — they only seem insurmountable. Read these analytics case studies for examples of how partnering with Blast has helped leaders like you EVOLVE their organizations through digital analytics, business analytics, forecasting, visualizations, dashboards, and ecrasmuss.ga: Aaron Terrazas.